Certus Mercatus s.r.o. is a commercial company that was founded in 2006, specializing in the importation of products with higher added value. It all started with MP3/MP4 players and memory cards. The Czech market was in these years in a significant growth phase and significant demand for our products arose, which allowed us to establish on Czech market and to begin to penetrate deeper into strong retail network. In the first year we became the second largest importer and distributor of memory cards. In 2007, we established our own brand VERSZO under which we have produced MP3 and MP4 players, that among all the global brands have become some of the best-selling on the Czech market. First of all due to innovations and added value in the form of high-quality music reproduction. That is why we won 3rd place in a large test of MP4 players, where there have been tested 35 different types, thereby we have by one rank surpassed even the MP4 iPod.
The turning moment in the evolution of our company occurred in 2008 when we signed a distribution agreement for the Czech Republic, with the company iRobot. Rapidly growing brand of robotic helpers for the household as well as top military robots gave the confidence to our company and already at the end of 2008, the first Czech customers could enjoy the robotic vacuum cleaner Roomba distributed by our company. Currently, despite increasing competition we pride ourselves on 65% market share among the robotic vacuum cleaners and we hope that we can keep this trend to continue.
In 2013, our scope has expanded to three new branches in Hungary, Bulgaria and Romania, where we very quickly become successful. Already in 2014 we got into positive figures in all three countries. For 2015 we have a very friendly growth curve with an increase of over 40 % in the Czech Republic, this also applies to all three foreign branches.
The year 2013 for us was not only about expanding to three other countries. Our long-term aim was to open a branch in China, which we succeeded in this year. We have opened a branch in Xiamen and for us it is a gateway to the Chinese market. A great success for us is mainly obtaining the license to import food, beverage and alcohol, which allows us to directly import. Thanks to the license, we have a clear path to China’s strong market and we are open to negotiations with any brand that intends to break into this incredibly important market. Our corporate philosophy is always supported by the slogan: “We want to bring to the market only the products with higher added value.”
Our primary advantages are efficiency, smart marketing, stable background and work environment.